在出租車(chē)車(chē)型愈發(fā)豐富之后，網(wǎng)約車(chē)還有必要單獨(dú)分支嗎？

作者 :美彩 2025-10-29 08:21:00 圍觀 : 次評(píng)論

出租車(chē)都有哪些經(jīng)典車(chē)型？

曾經(jīng)的出租車(chē)以天津大發(fā)的“面的”為主，相信許多70/80和部分90后還有一定印象，那時(shí)候的出租車(chē)主要是面包車(chē)（MINIBUS）；后期開(kāi)始使用轎車(chē)，夏利應(yīng)當(dāng)是一代經(jīng)典車(chē)型。再往后則是大眾捷達(dá)、桑塔納，現(xiàn)代伊蘭特，富康988，雪鐵龍愛(ài)麗舍，奇瑞旗云，吉利自由艦等，這些車(chē)是90后和00后最常打到的出租車(chē)。近幾年則是以北汽、長(zhǎng)安、吉利、奇瑞、比亞迪等品牌的插電混動(dòng)或純電動(dòng)汽車(chē)為主，幾十年來(lái)，出租車(chē)也經(jīng)歷了驅(qū)動(dòng)技術(shù)的跨越式升級(jí)。

可是有一點(diǎn)基本沒(méi)變：車(chē)型基本以三廂轎車(chē)為主。

為何出租車(chē)總是偏愛(ài)轎車(chē)呢？

以實(shí)用性而言，三廂轎車(chē)是遠(yuǎn)不如“面的”的；因?yàn)槊娴暮溯d人數(shù)更多且載貨空間更大，而三廂轎車(chē)只能核載5人，并且行李箱（后備箱）還往往會(huì)因?yàn)閮?chǔ)氣罐而被占用大量的空間，實(shí)用性真的比較差。

但是三廂轎車(chē)總會(huì)是出租車(chē)的最優(yōu)選，因?yàn)檫@種車(chē)型的整備質(zhì)量低于SUV或MPV，車(chē)身輕盈則更加省油；而兩廂車(chē)雖然更輕盈但基本沒(méi)有載貨空間，作為出租車(chē)基本不適用，所以最終是三廂轎車(chē)成為主流。

在電氣化時(shí)代里，出租車(chē)車(chē)型愈發(fā)豐富。

細(xì)心的汽車(chē)愛(ài)好者一定能發(fā)現(xiàn)在近一到兩年里，出租車(chē)的車(chē)型不再單一；在諸多城市里，跨界MPV和一部分SUV正在陸續(xù)進(jìn)入出租車(chē)市場(chǎng)。這些車(chē)基本都是來(lái)自大通、奔騰、北汽、吉利、長(zhǎng)安、比亞迪等品牌的純電動(dòng)汽車(chē)，車(chē)輛核載人數(shù)最高達(dá)到七座，行李箱空間或可拓展載貨空間充足；甚至有一些出租車(chē)很個(gè)性的在車(chē)頂安裝了行李架或行李箱，在必要的時(shí)候可以將乘客的行李分別放置在車(chē)內(nèi)或車(chē)頂。

看曾經(jīng)的出租車(chē)總感覺(jué)缺少一些東西。

看現(xiàn)在的出租車(chē)似乎多出了一些東西。

是什么呢？

或許是豐富的車(chē)型帶來(lái)的視覺(jué)沖擊，是出租車(chē)文化的多元化；以及出租車(chē)服務(wù)品質(zhì)的關(guān)鍵提升；只是出租車(chē)難道不在意車(chē)輛能耗了嗎？實(shí)際上對(duì)于純電動(dòng)汽車(chē)而言，轎車(chē)、SUV和MPV運(yùn)營(yíng)成本的差異是很小的，究其原因是電的單價(jià)低；即便是偏重的純電動(dòng)MPV，其高出的能耗也是司機(jī)可以接受的，相較于出行品質(zhì)提升帶來(lái)的更多訂單，多出這一部分能耗也是值得的。

網(wǎng)約車(chē)還有必要單獨(dú)分支嗎？

在出租車(chē)的車(chē)型愈發(fā)豐富且車(chē)輛的產(chǎn)品定位越來(lái)越高之后，筆者認(rèn)為網(wǎng)約車(chē)已經(jīng)沒(méi)有單獨(dú)分支的必要性。

網(wǎng)約車(chē)的全稱(chēng)是“網(wǎng)絡(luò)預(yù)約出租車(chē)。”

其本質(zhì)是出租車(chē)的分支，只是功能上不允許巡游獲客；只能通過(guò)網(wǎng)絡(luò)平臺(tái)獲得乘客的訂單；但是出租車(chē)不僅能巡游獲客，同時(shí)也能夠通過(guò)網(wǎng)絡(luò)平臺(tái)獲得乘客的訂單，也就是說(shuō)網(wǎng)約車(chē)實(shí)際是功能被縮減的出租車(chē)，存在的價(jià)值本就是有限的。但是初期的網(wǎng)約車(chē)整體定位高于出租車(chē)，其使用的車(chē)輛價(jià)格和品質(zhì)更高，在出租車(chē)沒(méi)有網(wǎng)約獲客功能的階段里，網(wǎng)約車(chē)客觀上為大量出行用戶(hù)提供了更高效便捷的出租車(chē)出行體驗(yàn)。

只是現(xiàn)在似乎逆轉(zhuǎn)了。

初期的網(wǎng)約車(chē)之所以整體定位更高，原因在于網(wǎng)約車(chē)平臺(tái)允許私家車(chē)注冊(cè)運(yùn)營(yíng)，甚至是沒(méi)有證照的私家車(chē)運(yùn)營(yíng)；而出租車(chē)為了控制運(yùn)營(yíng)成本，選擇的車(chē)輛大都是價(jià)格低廉的最低配車(chē)型，差距是顯而易見(jiàn)的。

可是在出租車(chē)可以不落戶(hù)于公司而能夠落戶(hù)到個(gè)人名下之后，大量的出租車(chē)司機(jī)也開(kāi)始選擇高品質(zhì)的汽車(chē)。反之，網(wǎng)約車(chē)平臺(tái)之間的競(jìng)爭(zhēng)進(jìn)入白熱化階段，網(wǎng)約車(chē)司機(jī)們開(kāi)始了“卷；”結(jié)果導(dǎo)致網(wǎng)約車(chē)整體水平越來(lái)越低，服務(wù)水平也越來(lái)越差。

至此出租車(chē)和網(wǎng)約車(chē)實(shí)現(xiàn)了定位逆轉(zhuǎn)。

與其讓出租車(chē)和網(wǎng)約車(chē)再這樣耗下去，不如切割掉網(wǎng)約車(chē)！

每一座城市都應(yīng)當(dāng)按照數(shù)據(jù)評(píng)估出租車(chē)應(yīng)有的保有量，網(wǎng)約車(chē)全面轉(zhuǎn)向標(biāo)準(zhǔn)出租車(chē)，要求涂裝標(biāo)準(zhǔn)化和一致化，無(wú)證車(chē)輛全面清退；出租車(chē)整體保有量應(yīng)當(dāng)加以限制，要一個(gè)蘿卜一個(gè)坑的控制保有量，維持好出租車(chē)出行市場(chǎng)的供需平衡。https://weibo.com/ttarticle/p/show?id=2309405226714237632629
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