在出租車車型愈發(fā)豐富之后,網(wǎng)約車還有必要單獨分支嗎?
出租車都有哪些經(jīng)典車型?
曾經(jīng)的出租車以天津大發(fā)的“面的”為主,相信許多70/80和部分90后還有一定印象,那時候的出租車主要是面包車(MINIBUS);后期開始使用轎車,夏利應當是一代經(jīng)典車型。再往后則是大眾捷達、桑塔納,現(xiàn)代伊蘭特,富康988,雪鐵龍愛麗舍,奇瑞旗云,吉利自由艦等,這些車是90后和00后最常打到的出租車。近幾年則是以北汽、長安、吉利、奇瑞、比亞迪等品牌的插電混動或純電動汽車為主,幾十年來,出租車也經(jīng)歷了驅(qū)動技術(shù)的跨越式升級。

可是有一點基本沒變:車型基本以三廂轎車為主。
為何出租車總是偏愛轎車呢?
以實用性而言,三廂轎車是遠不如“面的”的;因為面的核載人數(shù)更多且載貨空間更大,而三廂轎車只能核載5人,并且行李箱(后備箱)還往往會因為儲氣罐而被占用大量的空間,實用性真的比較差。
但是三廂轎車總會是出租車的最優(yōu)選,因為這種車型的整備質(zhì)量低于SUV或MPV,車身輕盈則更加省油;而兩廂車雖然更輕盈但基本沒有載貨空間,作為出租車基本不適用,所以最終是三廂轎車成為主流。

在電氣化時代里,出租車車型愈發(fā)豐富。
細心的汽車愛好者一定能發(fā)現(xiàn)在近一到兩年里,出租車的車型不再單一;在諸多城市里,跨界MPV和一部分SUV正在陸續(xù)進入出租車市場。這些車基本都是來自大通、奔騰、北汽、吉利、長安、比亞迪等品牌的純電動汽車,車輛核載人數(shù)最高達到七座,行李箱空間或可拓展載貨空間充足;甚至有一些出租車很個性的在車頂安裝了行李架或行李箱,在必要的時候可以將乘客的行李分別放置在車內(nèi)或車頂。

看曾經(jīng)的出租車總感覺缺少一些東西。
看現(xiàn)在的出租車似乎多出了一些東西。
是什么呢?
或許是豐富的車型帶來的視覺沖擊,是出租車文化的多元化;以及出租車服務品質(zhì)的關鍵提升;只是出租車難道不在意車輛能耗了嗎?實際上對于純電動汽車而言,轎車、SUV和MPV運營成本的差異是很小的,究其原因是電的單價低;即便是偏重的純電動MPV,其高出的能耗也是司機可以接受的,相較于出行品質(zhì)提升帶來的更多訂單,多出這一部分能耗也是值得的。

網(wǎng)約車還有必要單獨分支嗎?
在出租車的車型愈發(fā)豐富且車輛的產(chǎn)品定位越來越高之后,筆者認為網(wǎng)約車已經(jīng)沒有單獨分支的必要性。
網(wǎng)約車的全稱是“網(wǎng)絡預約出租車。”
其本質(zhì)是出租車的分支,只是功能上不允許巡游獲客;只能通過網(wǎng)絡平臺獲得乘客的訂單;但是出租車不僅能巡游獲客,同時也能夠通過網(wǎng)絡平臺獲得乘客的訂單,也就是說網(wǎng)約車實際是功能被縮減的出租車,存在的價值本就是有限的。但是初期的網(wǎng)約車整體定位高于出租車,其使用的車輛價格和品質(zhì)更高,在出租車沒有網(wǎng)約獲客功能的階段里,網(wǎng)約車客觀上為大量出行用戶提供了更高效便捷的出租車出行體驗。

只是現(xiàn)在似乎逆轉(zhuǎn)了。
初期的網(wǎng)約車之所以整體定位更高,原因在于網(wǎng)約車平臺允許私家車注冊運營,甚至是沒有證照的私家車運營;而出租車為了控制運營成本,選擇的車輛大都是價格低廉的最低配車型,差距是顯而易見的。
可是在出租車可以不落戶于公司而能夠落戶到個人名下之后,大量的出租車司機也開始選擇高品質(zhì)的汽車。反之,網(wǎng)約車平臺之間的競爭進入白熱化階段,網(wǎng)約車司機們開始了“卷;”結(jié)果導致網(wǎng)約車整體水平越來越低,服務水平也越來越差。
至此出租車和網(wǎng)約車實現(xiàn)了定位逆轉(zhuǎn)。

與其讓出租車和網(wǎng)約車再這樣耗下去,不如切割掉網(wǎng)約車!
每一座城市都應當按照數(shù)據(jù)評估出租車應有的保有量,網(wǎng)約車全面轉(zhuǎn)向標準出租車,要求涂裝標準化和一致化,無證車輛全面清退;出租車整體保有量應當加以限制,要一個蘿卜一個坑的控制保有量,維持好出租車出行市場的供需平衡。https://weibo.com/ttarticle/p/show?id=2309405226714237632629
https://weibo.com/ttarticle/p/show?id=2309405226713918865835
https://weibo.com/ttarticle/p/show?id=2309405226713763676379
https://weibo.com/ttarticle/p/show?id=2309405226713583059083
https://weibo.com/ttarticle/p/show?id=2309405226713415549032
https://weibo.com/ttarticle/p/show?id=2309405226713059033213
https://weibo.com/ttarticle/p/show?id=2309405226712786403423
https://weibo.com/ttarticle/p/show?id=2309405226712610242681
https://weibo.com/ttarticle/p/show?id=2309405226712433819828
https://weibo.com/ttarticle/p/show?id=2309405226712295407642
https://weibo.com/ttarticle/p/show?id=2309405226712115052624
https://weibo.com/ttarticle/p/show?id=2309405226711938891855
https://weibo.com/ttarticle/p/show?id=2309405226711779770480
https://weibo.com/ttarticle/p/show?id=2309405226711616192537
https://weibo.com/ttarticle/p/show?id=2309405226711452614782
https://weibo.com/ttarticle/p/show?id=2309405226711309746267
https://weibo.com/ttarticle/p/show?id=2309405226711154556955
https://weibo.com/ttarticle/p/show?id=2309405226710655696920
https://weibo.com/ttarticle/p/show?id=2309405226710340862131
https://weibo.com/ttarticle/p/show?id=2309405226710206906383
https://weibo.com/ttarticle/p/show?id=2309405226710051717391
https://weibo.com/ttarticle/p/show?id=2309405226709732688038
https://weibo.com/ttarticle/p/show?id=2309405226709569110269
https://weibo.com/ttarticle/p/show?id=2309405226709413920916
https://weibo.com/ttarticle/p/show?id=2309405226709267120328
https://weibo.com/ttarticle/p/show?id=2309405226708969324601
https://weibo.com/ttarticle/p/show?id=2309405226708822524043
https://weibo.com/ttarticle/p/show?id=2309405226708679917608
https://weibo.com/ttarticle/p/show?id=2309405226708528922720
https://weibo.com/ttarticle/p/show?id=2309405226708365344953
https://weibo.com/ttarticle/p/show?id=2309405226708210417817
https://weibo.com/ttarticle/p/show?id=2309405226708067811400
https://weibo.com/ttarticle/p/show?id=2309405226707924942938
https://weibo.com/ttarticle/p/show?id=2309405226707770015921
https://weibo.com/ttarticle/p/show?id=2309405226707614826583
https://weibo.com/ttarticle/p/show?id=2309405226707438665886
https://weibo.com/ttarticle/p/show?id=2309405226706998001797
https://weibo.com/ttarticle/p/show?id=2309405226706834686046
https://weibo.com/ttarticle/p/show?id=2309405226706520113298
https://weibo.com/ttarticle/p/show?id=2309405226702212300890
https://weibo.com/ttarticle/p/show?id=2309405226702061305946
https://weibo.com/ttarticle/p/show?id=2309405226680876138520
https://weibo.com/ttarticle/p/show?id=2309405226680540594670
https://weibo.com/ttarticle/p/show?id=2309405226680372822543
https://weibo.com/ttarticle/p/show?id=2309405226680209244319
https://weibo.com/ttarticle/p/show?id=2309405226680041472215
https://weibo.com/ttarticle/p/show?id=2309405226679890214959
https://weibo.com/ttarticle/p/show?id=2309405226679726637185
https://weibo.com/ttarticle/p/show?id=2309405226679542349855
https://weibo.com/ttarticle/p/show?id=2309405226679374315634
https://weibo.com/ttarticle/p/show?id=2309405226679206805512
https://weibo.com/ttarticle/p/show?id=2309405226678841901335
https://weibo.com/ttarticle/p/show?id=2309405226678661546245
https://weibo.com/ttarticle/p/show?id=2309405226678384460199
https://weibo.com/ttarticle/p/show?id=2309405226675092193357
https://weibo.com/ttarticle/p/show?id=2309405226672634331144
https://weibo.com/ttarticle/p/show?id=2309405226670604288094
https://weibo.com/ttarticle/p/show?id=2309405226682985873534
https://weibo.com/ttarticle/p/show?id=2309405226682834878864
https://weibo.com/ttarticle/p/show?id=2309405226682654261286
https://weibo.com/ttarticle/p/show?id=2309405226682071253046
https://weibo.com/ttarticle/p/show?id=2309405226681886703739
https://weibo.com/ttarticle/p/show?id=2309405226681718931482
https://weibo.com/ttarticle/p/show?id=2309405226681547227398
https://weibo.com/ttarticle/p/show?id=2309405226681383649427
https://weibo.com/ttarticle/p/show?id=2309405226681236586669
https://weibo.com/ttarticle/p/show?id=2309405226681064882459
https://weibo.com/ttarticle/p/show?id=2309405226686185865303
https://weibo.com/ttarticle/p/show?id=2309405226686001578058
https://weibo.com/ttarticle/p/show?id=2309405226685825417526
https://weibo.com/ttarticle/p/show?id=2309405226685657382962
https://weibo.com/ttarticle/p/show?id=2309405226685464444938
https://weibo.com/ttarticle/p/show?id=2309405226685296672835
https://weibo.com/ttarticle/p/show?id=2309405226685112123521
https://weibo.com/ttarticle/p/show?id=2309405226684617457796
https://weibo.com/ttarticle/p/show?id=2309405226684445229099
https://weibo.com/ttarticle/p/show?id=2309405226683522744493
https://weibo.com/ttarticle/p/show?id=2309405226683334000684
https://weibo.com/ttarticle/p/show?id=2309405226713851494537
https://weibo.com/ttarticle/p/show?id=2309405226712828084325
https://weibo.com/ttarticle/p/show?id=2309405226712652185774
網(wǎng)約車只是在汽車智能網(wǎng)聯(lián)信息化階段里打了反應相對遲鈍的出租車一個措手不及,但是出租車也是會進化的,現(xiàn)在似乎沒有必要再保留網(wǎng)約車。


